good article in new hampshire’s concord monitor about the ridiculousness of williams sonoma prices for apple pie mix. mimi’s already written about her experiences with $14 cake mix, and now to read that there’s an apple pie mix that’s as equally as expensive? the hell?

“Just add butter and water for a flaky, tender crust,” the copy beneath the Perfect Piecrust Mix crows. Excuse me, Williams-Sonoma, but the expensive part of pie crust is the butter. Okay, on the website, they say the mix also has buttermilk (powdered, I presume) in it, and a bit of vanilla, and I’m guessing there’s a wee bit of salt in there. But basically, they’re asking people to pay $10.00 for flour! The apple pie filling is just as bad. $16.50 for 29 ounces of apples cooked in cider. Yikes.

exactly. the article then proceeds to give a nice looking pie recipe, which i haven’t tried out, but might (once i finish my quest for a vegan angel food cake recipe.)