Here’s a review of cakelove from one of our devoted vegan readers:
Please do not take this as a comprehensive review of Cakelove’s vegan offerings. The following are observations based on one cupcake, chocolate with lime icing (not an attractive pairing to my palate). As such, more research is needed and will be conducted during movie screenings at the AFI Silver Theater.
The cupcake in question was consumed during the first 15 minutes of Brazil. Also note that the author is friends with a number of Cakelove employees, including one whom he suspects was the driving force behind Cakelove’s choice to
acknowledge the existence of vegans. None of these employees were present at the time of purchase.
Cakelove has a reputation, thoroughly explored in a DC City Paper article (http://www.washingtoncitypaper.com/cover/2005/cover1118.html), as a triumph of branding over product. A good-looking lawyer who hits upon an incredibly marketable name, who hypes his products (and by
extension himself) onto the Food Network among other places. The man has talent, no doubt, but how much of it involves baking is difficult to ascertain. (Note that the author is somewhat jealous of the man’s
entrepreneurial success; at the same time giving him mega-props for pulling it off… these feelings do not shade the product review… seriously!)
Cakelove, an instantly recognizable name, a name that screams quality, brainwashing a consumer. Give a foreigner a list of DC bakery names, and I bet he/she would pick Cakelove for cake. Cake from Cakelove has been derided as dry, with overzealous icing (presumably to mask the inferior quality of the cake). I wouldn’t know, because I won’t eat
it. Go vegan… seriously!
Cakelove started catering to vegans about the same time a friend of mine joined them at a position ranking above counter slave. Thus the question: which came first, the vegan staffer or the vegan cakes? The answer is unclear, whether she was hired to be the vegan baker/taster or if after she was hired she pulled the “bake vegan or I walk” card. But Cakelove now bakes vegan, and the one cupcake I had left me with the impression that Cakelove assumes that vegans will settle for whatever, as long as it’s sweet and lacks animal products. The Silver Spring store stocks one type of vegan cupcake six days a week, and has vegan chocolate chip cookies on the seventh. I’ve never been to the U
Street location.
Technical note: the same equipment is used for vegan and non-vegan baking. Cakelove is serious about cleaning, sanitizing, and avoiding cross-contamination.
I found the lime-chocolate combination fairly ugly, so I attempted to separate the cake and the icing as much as possible while eating. It was a good-sized cupcake, bigger than the average store-bought, and cost $3.
The cake…
A typical unskilled vegan cake, drying out by late afternoon and destined to be parched 48 hours after leaving the oven. Chocolate, okay, not that difficult a flavor. Not particularly appetizing on its own, but then again the key to 90% of cakes is the icing. Final verdict: although I can’t bake vegan worth a damn (except for my pies), my awesome lady friend makes better vegan (cup)cakes and is kind enough to bake for me when it’s cold out.
The icing…
This was weird. No argument on the lime flavor, not overpowering but well done. The consistency was very airy, whipped closer to a foam than a solid. This type of icing works on some desserts, but not on a cupcake. Maybe a mini-cupcakes topped with this airy crap, pop it all in your mouth at once, would work, especially if the cake was from the
angel-food family. But I want dense icing topping the traditional mini-cake, something that complements the solid, not delicate, bottom.
A few years ago, or in a less vegan-friendly town, I would say “kudos to Cakelove for baking a vegan option,” but with multiple vegan dessert suppliers in the DC area I feel that just being vegan isn’t enough. Sticky Fingers, much better cake, although their icing has its own issues, and for the militantly vegan their equipment is unadulterated.
Sweet Haven, while not supplying cakes in a cup, offers superior quality cake and icing in sliced sheet form. Perhaps Cakelove simply succeeded in matching the quality of their vegan and non-vegan products, while the marketing machine rolls on.
This issue requires more research, and should a better flavor combination result in a more pleasant overall experience, Pie V Cake will be the first to know.