Butch Bakery’s cupcakes will put hair on your chest

The company founder wanted to make manly cupcakes for manly men. But that’s like creating a manly doily. You can’t change something that’s inherently girlish, even when you butch up your product with flavors infused with beer and bacon. (Most of his customers are indeed female.) As my coworker pointed out, your guy isn’t going to swing by the cupcakery to pick up a six-pack on the way to the poker game.

Ranting aside, with flavors like rum-soaked lime cake with mint white-chocolate ganache (the “Mojito”), I’m glad they found this “gap” in the market. The chocolate discs are a nice touch, too, although the army print on a cupcake seems kinda like a Brody Jenner-Avril Lavigne hookup, as in, huh?

Currently they only deliver to Manhattan, Queens, and Brooklyn, with plans to offer nationwide delivery eventually.


0 Responses to “Butch Bakery’s cupcakes will put hair on your chest”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s


%d bloggers like this: