26
Feb
11

Sprinkles opens March 3. For real this time.

That Sprinkles awning has been taunting me for far too long. After being led on that the DC location would open fall 2010, then told it was delayed until February 2011, it’s finally opening on M Street this Thursday. The first 50 to whisper (do you really have to whisper it?) “capital cupcake” will get a free dark chocolate cupcake. There will also be a Sprinkles truck roaming DC with free cupcake giveaways.

Given that Georgetown Cupcake borrowed some its branding/marketing tactics from Sprinkles (a “signature” look to their icing, free cupcake giveaways, online pre-orders), it’s going to be interesting to see whether the student has truly become the master. And Baked & Wired probably isn’t thrilled about another bakery addition to Georgetown, but at least their goodies go beyond cupcakes.

Let the real cupcake wars begin!

March 4 update: the wait in line was about 10 minutes on opening day, not too bad. If you’d prefer not to wait, you can pre-order by calling 202-450-1610, then go directly to the counter to pick up. Starting Monday, 3/7, you can place your order online.

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