26
Dec
11

“American-inspired” cookies. What are those Brits playing at?

“I hate it that the British assume American cookies are s***,” declared Ms Pie, as we cackled over the ridiculousness of these cookies from UK chain Marks & Spencer.


Maybe the Marks & Spencer food scientists have never been to an American grocery store. What American cookies have currants in them? Or sunflower and pumpkin seeds? It’s like they tried to cross-breed a chocolate chip cookie, oatmeal raisin cookie, and granola bar. WTF?

We’d recently had a ho-hum experience with some other Marks & Spencer cookies, so we were ready to be underwhelmed again. Rant aside on the cultural authenticity, these cookies are actually pretty good. Well, let me qualify that. First, I had to strongarm Ms. Pie into even trying them. She conceded the crispy cookie base wasn’t disgusting. Then she took another bite and literally spat it out, having hit a currant (they’re not for everyone–explaining why mince pies aren’t a global phenomenon).

As for Mr. X-sXe and me, we actually enjoyed these. They eat like a buttery oat cookie, with an errant seed or dried fruit here and there. Still, we worry for America’s culinary reputation abroad. What other foods are being billed as American-inspired? Tuna-sweetcorn pizza? Hamburger-flavored crisps? One shudders at the possibilities.

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