Posts Tagged ‘chocorooms


chocorooms: candy that looks like a certain part of the male anatomy

Chocorooms are crackers coated in chocolate. If that sounds a lot like Pocky, well, it is basically the same thing in a different form. A tiny phallic form. Since Glico’s Pocky is pretty popular in Asia and Chinatowns across the U.S., maybe Meiji (who manufactures Chocorooms) felt they needed to give it a run for its money.

Here’s where I stumbled upon them:



Stumbling upon the Necco factory

In Revere, MA, near Boston. They had a factory store full of candy for dirt cheap. What they don’t tell you is that half of it has expired. Anyway, visiting the store is a real trip down memory lane: candy buttons, Mary Janes, Squirrel Nut Zippers, Clark Bars, etc. Weirdly, they’re also the U.S. distributor for brands like Meiji chocolates, so I ended up buying a bunch of “Chocorooms”, which are basically mushroom-shaped Pocky (cracker + chocolate). Many commented that they resembled tiny penises. Funny how the same people had no problem gobbling them down.