Posts Tagged ‘cupcake craze

03
Mar
10

It’s official. French macaroons are the next cupcake.

Or are they? I know of just a handful of shops that sell macaroons exclusively. They’re hard to make and keep crispy–texture is big, since you want the cookie part to have the effect of a meringue. Plus, their price (starting at $1 when you buy them individually, for a cookie barely larger than a quarter) makes $3 cupcakes look like a value.

Excerpt from the Salon.com article by Thomas Rogers:

But, even in their diminished form, the macaron is likely headed for a popular explosion. As YumSugar’s Susannah Chen point out in the Wall Street Journal, it has the makings of the next cupcake craze: “They come in different colors and flavors, and they’re indulgent, but they won’t wreck your calorie count for the day.”

Read the full article here: http://bit.ly/bMC9OH

Photo Source: Notes from My Food Diary. Click photo to view.