Posts Tagged ‘French cookies


It’s official. French macaroons are the next cupcake.

Or are they? I know of just a handful of shops that sell macaroons exclusively. They’re hard to make and keep crispy–texture is big, since you want the cookie part to have the effect of a meringue. Plus, their price (starting at $1 when you buy them individually, for a cookie barely larger than a quarter) makes $3 cupcakes look like a value.

Excerpt from the article by Thomas Rogers:

But, even in their diminished form, the macaron is likely headed for a popular explosion. As YumSugar’s Susannah Chen point out in the Wall Street Journal, it has the makings of the next cupcake craze: “They come in different colors and flavors, and they’re indulgent, but they won’t wreck your calorie count for the day.”

Read the full article here:

Photo Source: Notes from My Food Diary. Click photo to view.


Never met a macaroon I didn’t like

But I was disappointed by these from Starbucks, made by Chateau Blanc. Macaroons are supposed to be crispy on the outside. These are soggy, probably due to being transported from France, then languishing too long in the refrigerated case next to the tuna paninis.

Texture-wise, they have a nice heft and chewiness to them, if you can overlook the lack of crunch. With the exception of the raspberry, jam-filled macaroon (my favorite), the other fillings were mostly cream-based and somewhat lacking in flavor.

They’re $9.99/dozen, limited edition through the holidays. That’s what the advertising says, anyway. But at twice the price of the Trader Joe’s macaroons, might as well go for the Trader Joe’s. (Unless you like fruity macaroons. TJ’s only offers chocolate and vanilla. Read about ’em here:


A shop that only sells macaroons: Macaron Cafe, NY

Well, they actually do salads, sandwiches and coffees too. But their main thing is macaroons. The first time I came across this place in NYC, I was pretty baffled. As in, is-this-a-sustainable-business-model baffled. Then again, there are people making millions off of selling cupcakes alone.


I love the hat-box packaging on these. Their macaroons aren’t cheap (about $2 a pop) and the specially packaged ones are probably more. But they are larger than your average macaroon. And seriously, what macaroon fan wouldn’t want to get a giant box of these for the holidays?

161 West 36th Street
New York, NY 10018
T/F (212) 564-3525