Posts Tagged ‘smoothies

23
Feb
11

Orange Julius, then and now

My pre-teen years were spent in New York state, about an hour outside NYC. Like most middle Americans, my family’s default distraction was the local mall. And that meant one thing: with 99.9% certainty, we’d be stopping at Orange Julius.

Today we have Jamba Juice, Robeks, Smoothie King, etc., but back in the early 80s, Orange Julius was it. This was before “smoothie” became part of the national lexicon a decade later—or as Orange Julius called them, “fruit drinks.”

For those of you who haven’t had the pleasure, an Orange Julius was originally fruit juice, ice cubes, milk, sugar, and flavoring, frothed up in a blender. These days they offer premium smoothies, “boosts,” and other variations on the theme.

Orange Julius, Montgomery Mall

As a kid, the great thing about Orange Julius was that I could get my sugar on in the guise of a vaguely healthy concoction. I seriously doubt my parents had any inkling how much sugar was lurking in those drinks. Of course, this was back before sugar, salt, and carbs were officially evil.

The chain has since been purchased by Dairy Queen, so consider it the KFC-Taco Bell of frozen treats. For kicks, I tried the Strawberry Julius recently at Montgomery Mall, which tasted as I remembered it. But it’s now too much for my adult taste buds–which screamed in protest, “too sweet!” Curiously, the strawberry flavor isn’t listed on their nutritional chart. The omission makes me assume the worst: that the sugar content is even higher than that of the Strawberry Lemonade Julius, at 51 grams per 16 ounces. Pure speculation, but I shudder to think.