Max Brenner Chocolate Bar opened up earlier this month right next to Jaleo in downtown Bethesda. The only reason I knew is that my friend The Chicken sent me some photos of the s’mores pizza and crepes she’d shared with her kids. Their verdict? Pretty good but stomach-ache inducing. I decided to check it out, with bottle of Pepto at the ready.
This part of Bethesda’s generally overrun with harried parents chasing small children, strolling small children, and wrangling small children. Not surprisingly, many of those families are taking their kids here. At one point during my last visit, I got worried about the safety of their fondue grills. Open flames and kids amped up on sugar/caffeine–hmmm. Here’s to hoping that the tables aren’t wobbly.
Despite the high prices, small portions, and long lines, this place will likely succeed in this location. Here’s why:
- It’s family-friendly, although some kids may be asking their parents what a “chocolate syringe” is. See photo #2 above.
- Although you can eat-in, you’re not paying for a waiter. You order at the counter, then they bring your goodies to you.
- There was a gap in the market for a dessert bar in Bethesda. Sure, there’s Georgetown Cupcake, Tout de Sweet, Fancy Cakes by Leslie, and various froyo options. But none of them offer a proper sit-down experience. No wonder Washingtonians (Bethesdans?) are lining up for $15 crepes and $8 milkshakes.
Although I did manage to avoid a gastrointestinal fail on both visits, I can’t see myself returning here often. There’s a big novelty factor that wears off fast. The first time I went was to check it out. The second time was to take an out-of-town guest. Everything that I ordered was good (lava cake combo the first visit; milk chocolate fondue the second). Nothing that I ordered was to-die-for. But if you’re a kid, it’s probably heaven.