McDonald’s likens French macaroons to Big Macs

That’s right. The French macaroon, those little melt-in-your-mouth beauties, are available at McCafes in France. Apparently, the French aren’t happy about it. I can see why this ad (and the idea in general) might have them crying foul. Read the WSJ article here: http://bit.ly/9pTmGj

I’ve got mixed feelings. If these are well-executed (they’d better be decent if you’re selling French cookies to the French), then I’m not opposed to their being available on every street corner at a decent price. If they suck, then the French may have a case for beating us with baguettes.